Klaviyo in the work.

At Softwoods, customer communication became part of the new operating platform instead of a separate afterthought.

The system's place

The next message followed the customer's action.

Klaviyo carries email and SMS for the new store. It includes a nurture path for do-it-yourself customers and a clear hand-off when sales staff need to take over.

Selected delivery record

What changed.

The record is limited to the Klaviyo work documented inside the accepted Softwoods digital platform.

Softwoods

Email, SMS and the hand-off to sales

Accepted delivery

Before

The old platform did not provide one clear path from store activity to customer follow-up.

What changed

Kaizen configured Klaviyo for email and SMS, including a nurture stream and a list for customers who need a salesperson.

Recorded result

Klaviyo was delivered with the new platform. The project closed on 20 August 2026 with 81 of 81 items accepted.

The next step

Start with the follow-up that gets missed.

Tell us what a customer does and what your team must do next. We will decide what should be automatic and where a person should step in.

Talk to Mara