Web orders stopped being re-keyed. Freight stopped waiting on one person.

Staff entered every web order again in the operating system. One person carried the freight rules. Kaizen rebuilt the flow so the order and its rules travel together.

Original job: Order entry and freight
Practitioner: The person who knew the freight rules
Go-live: 3 August 2026
Evidence: Completion certificate and go-live record

01 / Original job

The web order was only the start.

Customers placed an order online, then staff entered it again in Pronto. Freight still needed someone who knew the rules for product, destination, installer and order type.

The public site also carried slow pages and a large catalogue. A new storefront alone would not remove the operating work behind each order.

02 / Captured judgement

Freight and catalogue rules became part of the flow.

Kaizen recorded customer pricing, catalogue rules, freight conditions, order routing and the cases that must go to sales. The operating path could then be built around the real exceptions.

The selected systems followed those rules. Products that were evaluated but rejected do not appear as part of the delivered outcome.

03 / Running job

The order moves once.

Shopify now carries the storefront and customer catalogues. Accepted n8n workflows move the order into Pronto with its pricing and freight context. Klaviyo handles the agreed email and SMS paths.

Sales still handles named exceptions and makes commercial decisions. The routine work no longer waits for someone to enter the same order again.

Accepted operating shape

The order carries the rules with it.

The record below explains the public operating boundary. It is not Softwoods' confidential completion pack.

Input: Customer, catalogue, products, destination and order type
Written rules: Pricing, freight, routing and sales exceptions
Runs now: Storefront order through accepted workflows into Pronto
Human decision: Sales exceptions and commercial approval
Acceptance evidence: Eighty-one completion items accepted with no nonconformances
Ownership: Softwoods keeps the storefront, workflows, handover pack and operating rules

Recorded evidence

What supports the result.

3 August 2026
The new storefront went live without recorded downtime.
Operating scale
22,656 customers, 1,391 redirects and roughly 1,700 SKUs synchronised every six hours.
20 August 2026
The completion certificate recorded eighty-one of eighty-one items accepted.

Systems in the job

The systems follow the order.

Shopify holds the storefront. n8n carries the accepted workflows into Pronto. Klaviyo runs the agreed customer messages. Sales takes the exceptions that still need a person.

A similar job

Where does the same order get entered twice?

Describe the repeated work and the person who carries its rules. You do not need to choose the systems first.

Talk to Mara